Social Media Manager
Location: Remote
Shape the voice, creative direction, and content strategy for our brand across all key platforms.
The Wealthy Practitioner | Remote | $90,000–$105,000
For us, it’s more than the content calendar and the analytics and the posting cadence — although yes, all of that too.
It’s the why behind it. The reason a health and wellness practitioner reads one of our captions and thinks, someone finally gets it. The kind of content that doesn’t just stop a scroll — it makes someone believe something different is possible for their business and their life.
We’re looking for a Social Media & Content Manager who is as creative as they are strategic. Someone who has strong opinions about what great content looks like, a genuine obsession with the platforms they work on, and the instincts to build something people actually feel.
If you’ve ever worked behind a brand you were proud of and you’re ready to own that work — the voice, the strategy, the creative direction — we can’t wait to meet you.
Who We Are
The Wealthy Practitioner exists to help health and wellness practitioners build businesses that pay them what they’re worth — without burning out or selling out. Our Founder, Stephanie Wigner has built a movement, and we’re in an active growth phase. The content we put into the world is the first thing our audience sees. It’s what makes them believe something different is possible. That’s not a small thing. We treat it that way.
We’re a lean, high-performing team that moves fast, holds a high creative bar, and genuinely loves the work. We don’t operate from a rigid content calendar — we move in real time, respond to the moment, and create content that feels alive because it is. If that excites you more than it scares you, keep reading.
What You'll Own
You’ll work directly with our brand director to shape the voice, the creative direction, and the content strategy of this brand across every platform we operate. This is not an execution-only role. You set the direction — and you’ll have a content creator to help bring it to life.
TikTok & Instagram
Our primary growth engines. You own the full creative strategy — content pillars, hook writing, trend responsiveness, visual direction, caption voice, and posting cadence. You know what stops a scroll and what earns a follow. You’re already building when everyone else is just catching on.
YouTube
A close second priority, and you build for it that way. YouTube is a long-game search engine as much as it is a content platform — and you understand the difference. You own the channel strategy: video ideation, scripting, SEO, thumbnail direction, and audience growth.
Podcast Content & Distribution
You turn podcast episodes into platform-native content that earns reach far beyond the episode itself. You see a conversation and immediately know which moment becomes the Reel, which insight becomes the carousel, which line stops the scroll.
Creative Direction & Brand Voice
You are the voice of this brand across every platform. You brief the content creator, give feedback that elevates their work, and hold a standard that never slips.
Email & Copy (High Value Add)
A great hook and a great subject line come from the same brain. If you bring email and copywriting instincts to this role, you’ll be prioritized.
Who You Are
You have strong opinions about what makes a great personal brand. You study creators the way other people watch Netflix. You can tell within three seconds of landing on an account whether the person behind it actually has a point of view — or whether they’re just posting.
You’ve worked inside a high-performing coaching company, a creator-led brand, or a personal brand that actually moves people. You know the difference between content that performs and content that just gets posted. You’ve been fighting for the former somewhere that keeps settling for the latter.
You are someone who:
- Has 3–5+ years building and leading content strategy for a personal brand, online coaching company, or creator — you know what scale looks like from the inside
- Has worked at or closely with a recognized coaching or creator brand (Amy Porterfield, Mel Robbins, Alix Earl, GaryVee, Brendon Burchard, or comparable) — you’ve seen a high-performing content operation and you know how to build one
- Is deeply platform-native across TikTok, Instagram, and YouTube — fluent in the mechanics, the algorithms, and the audience psychology of each
- Writes with intention — hooks, captions, scripts, video titles — you adopt a brand voice quickly and make it sound like the best version of itself
- Thrives in a real-time content environment — you don’t need six weeks of runway to make something great; you can take raw footage at 9pm and know exactly what to do with it
- Has video editing skills — CapCut, Final Cut Pro, Adobe Premiere, or equivalent
- Can lead a content creator without micromanaging — you brief clearly, give feedback that elevates, and hold the standard
- Genuinely consumes content — podcasts, creators, books, shows — and brings that cultural fluency into everything you build
This role is not for you if:
- You’ve only worked in traditional brand marketing or corporate environments — the personal brand and creator economy world is different, and you need to understand it
- A rigid content calendar is how you do your best work and you’d spend your energy trying to change our approach
- You need someone to hand you the strategy — you are the strategy
- You don’t have a real point of view on what great content looks like — and a strong opinion on why
Why This Role. Why Now. Why The Wealthy Practitioner.
There is a very specific window in a brand’s trajectory where one person’s creative instincts can shape everything — and this is it.
You’ll have real ownership. Your creative vision shapes what this brand puts into the world. If you have an idea, you’ll have the support and the authority to build it.
You’ll work directly with our Brand Director. Not three layers removed from the person driving the company. On strategy, on creative direction, in the decisions that shape where this brand goes next. Your voice matters from day one.
The mission is real. Health and wellness practitioners are some of the most underserved entrepreneurs in the market. The content we create is often the first thing they see that makes them feel like someone actually understands their world. If you care about who you’re creating for, this will mean something to you.
The timing is right. The content decisions made in the next 12–18 months will define the trajectory of this brand’s presence across every platform. The person in this role will have built that.
Compensation + Benefits
- Base Salary: $90,000–$105,000, commensurate with experience
- Location: Remote
- Wellness Stipend: Available at your 90-day mark
- PTO: Two weeks
- A front-row seat to a scaling brand where your creative decisions compound and your work is visible every single day
How to Apply
We’re looking for a specific person. Not a generalist who can manage social. Someone who has lived inside the creator or coaching world, has a real creative point of view, and is ready to own the content identity of a brand on the move. Apply on Linkedin!